Beauty PR & Brand Consultant

I’m a beauty brand builder with 14 years’ experience in the beauty and media industries. 

I’ve always been obsessed with beauty. But I started my career as a journalist, working as a reporter and editor at several of Australia’s largest media companies (Fairfax Media, News Corp and Are Media). 

One of my first editors convinced me to turn my obsession into a weekly beauty column, where I would write about everything from the newest serum launch, to which luxury foundation is worth the investment.

Writing that column gave me a unique perspective and complex understanding of consumer behaviour, learned through years of conversations with my readers and analysing back-end data. I realised I actually wanted to work behind the scenes, helping brands and retailers speak to customers in a way that’s simple, effective and drives sales.

Now I’ve worked both in-house and agency side representing the world’s biggest beauty brands, including Bubble Skincare, MCoBeauty, Charlotte Tilbury, Rare Beauty, ghd, Paula’s Choice and Ole Henriksen, helping build these brands into some of the biggest players in the AU market. 

If you’d like to get in touch about working together, I’d love to hear from you.